Consider the streaming wars. When Warner Bros. decided to release all 2021 movies directly on HBO Max (same day as theaters), it wasn't just a business decision; it was a lifestyle statement. Suddenly, the living room became the premiere cinema. Similarly, when Apple TV+ produces a series like The Morning Show , they aren't just making a drama about news anchors; they are creating a lifestyle aura associated with Apple's brand: sleek, high-tech, and elite.
For content creators, the message is clear: Produce high-value, exclusive video content that serves a specific lifestyle. Do not try to be everything to everyone. Be the only source of that specific entertainment for a specific viewer.
Find critics or influencers who specialize in this niche. Accounts like What to Watch or The Streamable send newsletters highlighting the best exclusive drops each week.
