The neon lights of the "XWapseries.Fun" launch event reflected off the glass walls of the rooftop bar. The air smelled of expensive perfume, appetizers, and desperation.

David leaned in for a photo-op kiss, but Maya pulled back abruptly.

"Never better," Maya lied, washing the pill down with champagne. "Just remember, smile, hold hands, and don't look at the camera for more than three seconds."

Her "boyfriend" for the campaign was David, a charming but penniless musician who needed the brand deal as much as she did.

The crowd gasped. The entertainment feed was lighting up. #LovePillFail was trending on the fictional platform.