Writers became hyper-competitive. Stories became absurdly pornographic or violently dramatic to stand out. Long-time readers started a watchdog group. They would analyze the writing style: "If the girl is wearing a pattu pavadai (silk skirt) in an IT park story, it's fake." "If the hero drives a 'Dio' scooter in a college affair, it's real. If it's a 'Pulsar' bike, definitely fake."
It taught a generation of Tamil netizens that everyone has a story—even if that story ends with you jumping out of a Velachery balcony because your neighbor's husband came home early. xossip tamil story
Before Xossip, Tamil storytelling was literary (Jeyamohan, Sujatha) or cinematic. Xossip introduced the messy, grammatically wrong, embarrassingly honest first-person narrative. It was the digital equivalent of sharing a cigarette behind the office building and confessing your deepest secrets to a stranger. Writers became hyper-competitive