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Cut to black.

Once you authorize the app, the website pulls your Facebook profile data—specifically your profile pictures, your friends' names, and your recent posts. The site then plays a short, hyper-personalized film. You watch a deranged man sitting in a dark, grimy basement, scrolling through photos, reading your location statuses, and muttering threats. The climax is the man standing up, grabbing his coat (and a pair of pliers), and driving toward your house, using a GPS map that shows your town. It is, without hyperbole, one of the most

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