We are already seeing AI avatars hosting news shows and AI voiceovers dubbing Indonesian content into English, Spanish, and Arabic, expanding the reach.

Following Japan and Korea, Indonesia is launching virtual K-Pop style groups. JKT48 (the sister group of AKB48) remains popular, but fully CGI idols are starting to trend on Indonesian YouTube, singing Pop Sunda and Dangdut .

It is not polished like Western media. It is raw. You will see the crack in the concrete floor of the set. You will hear the Adzan (call to prayer) in the background of a comedy sketch. You will see a mother scold her son in the middle of a live stream.

Netflix is actively acquiring Indonesian popular videos. The documentary style of Ice Cold: Murder, Coffee and Jessica Wongso drew global attention to true crime Indonesian storytelling.