Misa herself has leaned into the mythos. In a recent Instagram live (her only social media presence), she held up the jacket and said: “The rabbit does not give you luck. It reminds you that you already had it. I am just the face of your reflection.” If you are searching for The Lucky Bunny by Covert Japan and starring Misa to buy today, prepare for disappointment—or prepare to pay. The initial drop in December 2024 sold out in 47 seconds. The only official retailer was the Covert Japan temporary “Yokai-Store” in Nakameguro, which had a line wrapping around four city blocks.
For the uninitiated, this collaboration is not merely a hoodie or a graphic tee. It is a narrative. It is a character study. It is, quite possibly, the most coveted piece of neo-Tokyo streetwear of the decade. To understand the seismic impact of The Lucky Bunny , you must first understand the brand. Covert Japan is not your average streetwear label. Founded in the underground districts of Shibuya, the brand has built a reputation for anonymity and mystique. They do not advertise on billboards. They do not send PR packages to every influencer. Instead, they rely on urban legends. the lucky bunny by covert japan and starring misa
But with , they raised the stakes by introducing a real-world muse. Starring Misa: The Face of the Rabbit The keyword “starring Misa” is crucial here. In fashion, models are interchangeable mannequins. But Misa is the protagonist . Known only by her first name, Misa is a rising Japanese-Brazilian actress and professional dancer based in Osaka. She brings a raw, kinetic energy to the campaign that cannot be faked. Misa herself has leaned into the mythos
The garment is heavy. The price is heavy. The lore is heavier. I am just the face of your reflection
is not just clothing. It is a wearable indie film. It is a good luck charm with sharp teeth. And if you see a girl in Osaka wearing a nine-tailed rabbit on her back, don’t ask her for a photo. Just nod. You’re in the presence of the lucky. Are you looking to buy, sell, or simply study the Misa x Covert Japan archive? Join the r/CovertJapan subreddit—but leave your cynicism at the door. The bunny doesn’t like skeptics.