Sexuele Voorlichting 1991 Belgium Full Videotitle Porn Tube Install =link=

This was controversial. Religious groups demanded the spot be pulled. But the Ministry of Public Health held firm. By December 1991, condom sales in Belgium had risen by 38% year-over-year. Belgium in 1991 was the capital of the New Beat and early Techno scene (think T99’s “Anasthasia”). But even dance music played a role in voorlichting .

The Christian Democratic party (CVP) demanded a parliamentary inquiry into BRT’s sexual content. The inquiry, held in October 1991, became a media circus. BRT’s director-general famously testified: “We are not teaching children to have sex. We are teaching them not to die from it.” This was controversial

Moreover, the iconic distributed flyers in 1991 that included, alongside neon graphics and club addresses, a small paragraph about not sharing needles and carrying condoms. The underground was part of the public health apparatus. Backlash and the "Flemish Moral Panic" Not everyone was entertained. The Catholic Church, still powerful in 1991 Belgium, launched a counter-campaign. Kerk en Leven (Church and Life) newspaper ran a front-page editorial: “Televisie wordt een school voor zonde” (Television becomes a school for sin). By December 1991, condom sales in Belgium had

Radio stations like hosted “Safe Sex Sundays” every week. Between tracks by Technotronic and La Luna, DJs like Sven Van Hees would read listener questions about HIV transmission. The music kept young people listening; the voorlichting kept them alive. AIDS is death. You choose.)

In the annals of Belgian media history, few years stand as a cultural crossroads quite like 1991. To the casual observer, it was a year of chart-topping dance music, the rise of VTM, and the cinematic afterglow of Man Bites Dog . But for media historians and sociologists, 1991 represents a fascinating collision of concepts: (the Dutch/Flemish word for “information” or “sexual education”), entertainment , and media content .

The TV spot, aired during commercial breaks on both BRT and VTM, featured a popular soap opera actor from Familie (which launched in 1991) seductively placing a condom on a banana while looking directly into the camera. The tagline: “Liefde is leuk. AIDS is dood. Jij kiest.” (Love is fun. AIDS is death. You choose.)