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We are currently in the "Great Rebundling." Apple, Amazon, and others now offer channels within their apps. Furthermore, the "password crackdown" (pioneered by Netflix) shows that the era of cheap, shared exclusivity is over.

In the cable era, churn (canceling a subscription) was annoying. In the streaming era, churn is a click away. Exclusive media creates "stickiness." If you have invested 30 hours into the Marvel Cinematic Universe on Disney+, you are less likely to cancel your subscription to switch to Paramount+ for one movie. onlyteenblowjobs240307willowryderxxx1080 exclusive

When Squid Game dropped exclusively on Netflix, it didn't just become a show; it became a visual meme, a Halloween costume line, and a global news story. Because the content was a walled garden, the conversation about it became a form of FOMO (Fear Of Missing Out). We are currently in the "Great Rebundling