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In the last decade, the entertainment and modeling industries have undergone a seismic shift. For decades, the phrase "casting curvy" was an oxymoron. Curvy models were often relegated to specific "plus-size" divisions, hidden away in niche catalogs, or used as tokens of diversity. Today, thanks to the democratizing force of social media, "casting curvy" has transformed from a niche request into a mainstream powerhouse. Social media broke the sample size monopoly
If you are a curvy individual with a smartphone and a unique perspective, you have a casting agency in your pocket. The brands that succeed in the next decade will be the ones that scour TikTok, Instagram Reels, and YouTube Shorts for the specific, authentic, unapologetic curvy voices that the algorithm loves. Hit record