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Sharing links to your published work, commenting on news in your field with insight, building a niche community (e.g., #AcademicTwitter or #MedTwitter). What kills careers: "Ratio-ing" your boss, engaging in public feuds, ironic shitposting that is taken literally, and any content that can be screenshotted out of context.
A supply chain analyst posted a detailed thread about how a specific shipping bottleneck was resolved. A VP at a competitor saw it, shared it, and reached out. Two weeks later, the analyst had a new job with a 40% raise. The content was the resume. X (formerly Twitter) / Threads: The Firing Squad Short-form text platforms are where nuance goes to die and where careers are most frequently destroyed. The speed of the platform encourages hot takes, but the permanence of the screenshot punishes them. OnlyFans.2023.Reyes.Twins.Friskytwins.Pussy.Rub...
We are seeing the rise of the —someone who builds a public audience around their niche and then monetizes that attention to leapfrog traditional career ladders. Sharing links to your published work, commenting on
Today, that dynamic has flipped 180 degrees. A VP at a competitor saw it, shared it, and reached out
Industry analysis, "hot takes" on trends before they become trends, case studies of your wins (and failures), and genuine engagement with peers. What kills careers: Copy-pasted inspirational quotes, begging for endorsements, passive-aggressive posts about former employers, or treating it like Facebook.
One hiring manager told Harvard Business Review: "If I see a candidate posting tutorials on TikTok about Excel macros, I don't need to test their skills. Their content is their portfolio. I know they can do the job before the first interview." Not all social media is created equal. Your content strategy must adapt to the platform, because each platform serves a different function in the career ecosystem. LinkedIn: The Digital Handshake LinkedIn is your professional front lawn. It should be manicured, welcoming, and devoid of weeds. However, "professional" does not mean "robotic."