This happens when you sell but don’t serve .
Within the next 24 hours, take one offer you’ve been soft-selling. Raise the price by 20%. And publish that new price publicly. No “contact for quote.” No “investment varies.” Just the number, the outcome, and a “Buy Now” button.
That is serving it up.
You worry that if you name your price, the client will laugh. You worry they’ll find someone cheaper. You worry you’re not “worth it yet.”
If you hype the outcome but ignore the process, the client wakes up the next day thinking, “Did I just pay $10k for a PDF?” money talks serve it up
Now you have a choice.
You can bookmark this article, nod thoughtfully, and return to undercharging and over-delivering. This happens when you sell but don’t serve
You’ve been told that humble people don’t talk about money. So you stay quiet. Meanwhile, less talented, louder competitors are “serving it up” and buying second homes.