Most of us run from "no." We say, "Let's find a win-win." Voss says win-win is a lie. Win-win forces people to say "yes" when they want to say "no," which breeds resentment.
Instead, Voss argues that When someone says "no," they feel in control. They feel they have protected their territory. Once they say "no," the negotiation actually begins. MasterClass - Chris Voss - The Art of Negotiati...
9.5/10 Best For: Salespeople, parents of teenagers, managers, and anyone who has ever felt steamrolled in a conversation. Want the full breakdown of the 13 video lessons, including the "Black Swan" method for discovering unknown unknowns? The MasterClass platform offers a free trial, but the real asset is Voss’s companion book, "Never Split the Difference," which serves as the perfect text companion to the video series. Most of us run from "no