In 2022, creators who relied solely on YouTube AdSense or TikTok’s Creator Fund got crushed. By November 22 of that year, many mid-tier creators reported a 40-50% drop in RPM (Revenue Per Mille).
By late 2022, the average attention span had dropped below 60 seconds. Vertical video stopped being a "feature" and became the default language of the internet.
In the weeks prior, the tech industry saw massive layoffs (Meta, Twitter, Amazon). For creators, this was terrifying. Ad revenue dried up. Suddenly, the "easy money" of the pandemic boom was over.
A professional video content creator does not work for a platform; they work across an ecosystem. If you are entering this career now (in 2024), you must treat TikTok, YouTube Shorts, Instagram Reels, and even LinkedIn Video as distribution channels, not your employer.
Hit record. Upload. Repeat for 22 months. That is the career. Are you ready to start your 24/11/22 journey? Download our free "Creator ROI Calculator" to see exactly how many views you need to quit your day job.
Note: The numerical sequence "24 11 22" often correlates with specific calendar dates (e.g., November 22, 2024, or November 24, 2022) or technical asset tags. This article interprets the sequence as a strategic pivot point in time—focusing on the career trajectory of a video content creator entering the 2024-2025 season (24-25) with specific tactical advice for November 2022 and November 2024 as key industry benchmarks. By: Digital Career Desk Published: Strategic Outlook for 2024-2025
