As it turned out, Jiha Malay had been working on a new venture in secret – a private hijab business. For those who may not be familiar, a hijab is a headscarf worn by many Muslim women as a symbol of modesty. Jiha Malay, who is herself a Muslim, had always been passionate about fashion and design, and she saw an opportunity to create a brand that catered to women who wanted stylish and affordable hijabs.

However, after several years of streaming on Bigo Live, Jiha Malay decided it was time to move on. In 2020, she announced to her fans that she would be leaving the platform to focus on other pursuits. The decision was met with a mix of sadness and excitement from her fans, who were eager to see what she would do next.

However, Jiha Malay has consistently maintained that her decision to leave Bigo Live was a personal one, and that she wanted to pursue new opportunities. She has also been open about the challenges of running her own business, including dealing with criticism and negative feedback.

Under the username "Jiha Malay," she quickly built a massive following, entertaining thousands of viewers with her lively streams, which often featured her chatting with fans, playing games, and showcasing her daily life. Her popularity on Bigo Live earned her a reputation as one of the platform's top hosts, and she became known for her engaging content and infectious energy.

In the world of social media and online streaming, it's not uncommon for individuals to build a massive following and then leverage that fame to launch their own businesses. However, few have made the kind of transformation that Jiha Malay has. From her early days as a popular host on Bigo Live to her current venture as a private hijab entrepreneur, Jiha Malay's journey is a fascinating one.