"The future of logistics in Latin America is green, but it must also be profitable," said a regional executive during the recent roadshow. "Our gas-powered Cursor engines cut operating costs by up to 30% compared to diesel, while reducing CO2 emissions by 95% when using biomethane." Product Lineup Dominance The "POWER" philosophy extends across the entire portfolio: 1. IVECO T-Way (Heavy Off-Road) Designed for the harsh logging and mining roads of the region, the T-Way embodies pure, rugged power. With reinforced suspension and the powerful Cursor 13 engine, it tackles terrain that would stop other trucks. 2. IVECO S-Way (On-Road Flagship) The S-Way is the aerodynamic face of IVECO POWER Latin America . Optimized for fuel savings, it uses predictive GPS cruise control to manage terrain. On routes like the BR-116 or the Pan-American Highway, the S-Way reduces fuel burn while maximizing daily mileage. 3. Daily and Eurocargo (Light/Medium Duty) Not all power is heavy. The IVECO Daily, widely used for urban distribution in Mexico City and Bogotá, now offers electric variants. The Eurocargo remains the undisputed king of medium-duty fire trucks and municipal services across Colombia and Venezuela. The Rise of Alternative Propulsion While "power" traditionally implied diesel, IVECO POWER Latin America is leading a silent revolution toward electricity and hydrogen. In 2025, IVECO launched the eDAILY in select Latin American markets. For last-mile logistics in cities imposing emissions restrictions (like Mexico City’s "Hoy No Circula"), the eDAILY offers zero noise and zero tailpipe emissions while maintaining the payload capacity of a diesel vehicle.
For fleet owners looking to reduce costs while increasing reliability, the answer is clear. The engine is running. The torque is ready. is the new standard for the Southern Cone and beyond.
This isn’t just a marketing slogan; it represents a strategic blend of European engineering, local adaptability, and a relentless pursuit of low-emission solutions. From the soybean fields of Argentina to the Andean mining routes in Peru and the bustling ports of Brazil, IVECO POWER is redefining what Latin American fleet owners expect from their trucks and buses. To understand IVECO POWER Latin America , one must first understand the unique challenges of the region. Unlike Europe or North America, Latin America presents a mosaic of fuel qualities, road conditions, and altitude variations. IVECO, through its industrial joint ventures (most notably with CNH Industrial), recognized decades ago that "power" in this context required more than horsepower—it required resilience.
From the diesel Cursor that conquers the Andes to the electric Daily that glides through historic city centers, IVECO is delivering the horsepower, torque, and vision that Latin America needs to move its economy forward.
