Why "Dear valued customer" kills your bank account. Law #5 teaches the Settle F-bomb strategy (using profanity only when it increases conversion, not for shock value).
And that is why you should learn it. Disclaimer: This article is an educational analysis of direct response marketing strategies. Ben Settle, "Email Players," and related trademarks are the property of their respective owner. This content is not affiliated with or endorsed by Ben Settle. ben settle email players 1 15 new
How to use three P.S.’s not as an afterthought, but as a second email attached to your first. (The "1" in the sequence teaches that the P.S. is the most read part of any email). Why "Dear valued customer" kills your bank account