Inspired by the 2010 Bollywood film Badmaash Company , which followed four friends who bent the rules of the import/export trade to create an empire, the BCI asks a simple question: How willing is this organization to ignore conventional wisdom to capture market share?
A high BCI is not a license to steal customer data, evade taxes through fraud, or harass employees. The classic failure of "Badmaash thinking" is Theranos (BCI score: 10/10, but also zero science). Elizabeth Olsen was badmaash; she was also a con artist. badmaash company index
By: Industry Analyst Desk
Inspired by the 2010 Bollywood film Badmaash Company , which followed four friends who bent the rules of the import/export trade to create an empire, the BCI asks a simple question: How willing is this organization to ignore conventional wisdom to capture market share?
A high BCI is not a license to steal customer data, evade taxes through fraud, or harass employees. The classic failure of "Badmaash thinking" is Theranos (BCI score: 10/10, but also zero science). Elizabeth Olsen was badmaash; she was also a con artist.
By: Industry Analyst Desk