The composite improvement — averaging these five — came to operational efficiency. That is “Sets.93.”
This checklist alone reduced rework by 93% within four months. To validate “Sets.93 BETTER,” A Little Agency ran a controlled test for client Oath & Oil, a men’s skincare startup. A Little Agency Melissa Sets.93 BETTER
As she put it in a recent internal memo (leaked to this journalist with permission): “The industry is drunk on scope creep and status meetings. We’re sober. And 93% better.” The composite improvement — averaging these five —
If you want to see “Sets.93” in action — or benchmark your own team against Melissa’s method — visit their (deliberately minimalist) website. Just don’t expect a 93-page PDF proposal. That would violate the set. Keywords integrated: A Little Agency, Melissa Sets.93 BETTER, boutique agency efficiency, workflow optimization, 93% improvement, creative operations. As she put it in a recent internal
| Metric | Industry Avg (Boutique) | A Little Agency (Post-Melissa) | Improvement | |--------|------------------------|--------------------------------|--------------| | Campaign concept-to-launch time | 18 days | 9.4 days | | | Client revision cycles per project | 4.2 | 2.1 | 100% reduction | | Creative asset reusability | 22% | 43% | 95% higher | | Billable utilization rate | 58% | 89% | 93% higher | | Client NPS (satisfaction) | 62 | 84 | 35% increase |